I have been fortunate enough to have led a few case studies while at the University of Washington as a Human-Centered Design & Engineering student and as a UX Research intern at Gopuff. Here are a few pieces of my work.
Bundling
(User Interviews / Concept Testing) Exploring Gopuff's bundling strategy to understand user preferences, and provide recommendations to boost bundle adoption and average order value
Save For Later
(User Interviews / Usability Testing) Investigating the introduction of a new feature by understanding user motivations and preferences related to creating, customizing, and sharing lists
PDP Redesign
(Competitive Analysis) Comparing Gopuff's current product display page design and that of direct competitors and category leaders in the on-demand delivery space
STRELMO
(User Interviews / Usability Testing / Heuristic Analysis) Discovering the product requirements for an effective stress management desktop app with the ability to track stress levels and receive personalized reminders
KUOW Redesign
(Literature Review / Competitive Analysis / User Interviews / Personas / A/B Testing / Usability Testing) Examining the design changes necessary for an overhaul of KUOW radio station's mobile app to address the challenge of an aging user base and declining engagement
